See it
Your catalogue, your registrations, and where each product has launched
Three screens rather than a feature tour.
Most CRMs are a blank object model waiting for someone to turn them into a device company. This one already is one. Registrations, license holders and distributors, renewals, markets, products, hospital accounts and contacts are the objects you log into — and the market data is already inside them.
Millions of data points across 30 markets
Registrations, license holders, distributors, facilities and competitor filings — a robust environment to work in and build on.
These are not modules you configure. They are what the product is made of — because they are the same at every device and IVD company.
Every registration you hold, by market, with its status and the local entity that holds it — in the same place as everyone else's, so your footprint and the market's are one screen.
Who holds your registration in each market, and who else could sell for you there. Distributor management with the field already loaded rather than a list you have to go and build.
What is due, what is past due, and what a lapse actually costs — because in most markets a missed renewal is not a late fee, it is registering again from scratch.
Where you are registered and where you are not, market by market, with the local partner named against each one.
Your catalogue, matched to the registrations that cover it — so "can we sell this there" is a lookup, not an email thread.
Accounts you import from a CSV, and distributor conversations tracked from Prospect to Won. The commercial side sits beside the regulatory side.
The people at each partner and account, attached to the market and the deal they belong to.
The quarterly view — coverage, what moved, what is at risk — assembled from what is already in the system.
Launch plans, projects and a financial overview sit alongside them. How portfolio monitoring works → · See how it would work for your company →
Three screens rather than a feature tour.
The licence row below is deliberately not like-for-like: a Salesforce or Zoho seat buys a capable general-purpose system that someone at your company then has to shape into a device company, and plenty of device companies run on them that way. The Meridian price buys one already shaped for it — the objects, the set-up, the market data and the people — so read the table as what it costs to have a working CRM for a device company, not as seat against seat.
| Meridian Trace | Salesforce Sales Cloud | Zoho CRM | |
|---|---|---|---|
| Pricing model | Flat, per company. Up to 25 users at one price. | Per user, per month. | Per user, per month. |
| Licence, 10 people — before set-up, admin and data | $999/month, or $9,999 a year paid annually. The same at one user or twenty-five. | Published editions run Starter Suite $25, Pro Suite $100 and Core $195 USD/user/month — $250, $1,000 or $1,950 a month for ten.1 | Professional $23 and Enterprise $40 USD/user/month, billed annually — $230 or $400 a month for ten.1 |
| Set-up | Pre-built for device registrations, license holders and distributors, renewals, markets and products. The objects exist before you log in. | Configured from a general object model — accounts, contacts, leads, opportunities. Registrations, license holders and renewals are custom objects you define. Salesforce maintains a directory of implementation partners for that work. | Configured from a general object model — leads, contacts, accounts, deals. Registrations, license holders and renewals are custom modules you define. |
| Who manages it | We do. Onboarding and quarterly check-ins are included in the price. | Your administrator. Salesforce offers admin training and certification for the role. | Your administrator. |
| Industry data inside | Millions of data points across 30 markets, the local entities holding them, the companies that could distribute for you, and competitor filings. | None specific to medical devices — you import your own. | None specific to medical devices — you import your own. |
| Time to a useful screen | Your products, markets, partners and renewal dates are loaded during onboarding. | After the object model, fields and imports are configured. | After the object model, fields and imports are configured. |
| What you have at the end | A CRM built for your situation: your registrations, partners, renewals and markets loaded, with millions of data points behind them. | A general CRM you have configured for your business. | A general CRM you have configured for your business. |
1 List prices as published on 14 September 2026; edition names are theirs. Salesforce figures read from salesforce.com/sales/pricing (Starter Suite billed monthly or annually; Pro Suite and Core billed annually). Zoho figures read from zoho.com/en-us/crm/zohocrm-pricing.html, billed annually. Both change prices; check theirs before you decide.
Salesforce and Zoho are trademarks of their respective owners; Meridian Trace is not affiliated with either.
The part of a CRM rollout that actually costs you is not the licence. It is the months where somebody senior stops doing their job to decide what a "market" is, what a "registration" should look like, and which spreadsheet is the real one.
You do not have to do any of that here. Send us a product list and the markets you care about; during onboarding we load your products, your markets, the partners you already work with and the renewal dates that go with them — then show you the result rather than a training video. Onboarding is included in the price, not a line item. After that there is a quarterly check-in on the calendar, and a person to ask in between.
Related: finding and qualifying distributors · planning and running an expansion · a monthly email on what your competitors filed
Meridian Trace is also the CRM and the project management a regulatory or market-access consultancy needs. Each client is a project — their registrations, markets, partners and renewals in one place, with the same market data behind them — so the work you report on is the work the system is already tracking. A listing in the Directory puts your firm in front of manufacturers choosing an advisor.
or $9,999/year paid annually — two months free
per company, billed monthly or annually
Founding rate: $499/month, or $4,999/year, for the first 15 companies. It is permanent — it does not step up later.
What a year buys. At the founding rate, $4,999 a year is roughly what one or two market assessments cost when you commission them separately, or a couple of trans-Pacific business trips. For that, a team of up to 25 gets the time back that goes into assembling this by hand, a standing answer to "are we still covered there", and partners found before a competitor finds them.
Full pricing, including assessments →Tell us what you make, and we'll show you your own markets. Three fields. A person reads every one, and you get an answer within one business day — not a calendar link.
Or email us: inquiries@meridiantrace.com — we reply within one business day.