Registrations expire. Most RA teams track this in a spreadsheet. Spreadsheets don't update automatically, and the cost of a lapsed registration isn't discovered until a distributor calls.
Registration tracking starts in Excel because it's fast. You build a tab for each market, populate it with registration numbers and expiry dates, and set a calendar reminder to review it quarterly. For a small portfolio in one or two markets, this works adequately.
It starts to break down at scale. The specific failure modes are predictable:
Meaningful portfolio monitoring means knowing, at any given time:
The last point is more common than it sounds. Companies regularly discover registrations they didn't know they had when they run a comprehensive search against the official registries. This can happen after an acquisition, after a rebrand, or simply because a local distributor filed a registration years ago and never fully communicated it.
Find registrations you know about, confirm expiry status, and identify registrations you might have missed. Ask us for a demo.
Request a demo →Company names appear differently across registries — a legal entity name vs. a trade name, an old name from before a rebrand or acquisition, a parent company name vs. a subsidiary. We handle that matching for you, so a portfolio check doesn't depend on you already knowing every name variant your company has ever registered under.
Once you have a clear picture of your own portfolio, the natural next step is comparison. How does your footprint compare to your primary competitors? Are there markets where you have strong registration coverage but weak sales — suggesting a distribution problem? Are there markets where competitors are active but you're not — suggesting a market entry opportunity? That's why portfolio monitoring and competitor analysis naturally go together.
Most companies come to us with one of these four questions. Each one is a conversation, not a form.
Tell us your company name and known name variants, and we'll show you what we can find. Ask us for a demo.